This is Varakara and we make the softest Pashmina Shawls you have ever touched.

Welcome to Varakara, a concept born from a love affair with kaleidoscopic India.

Created by a woman who spent five years living in Jaipur, Varakara is a tribute to her passion for color, craftsmanship, and authenticity. She traveled the foothills of the Himalayas, partnering with master artisans to bring her vision to life: pashmina shawls that embody softness, quality and unicity, woven with the spirit of Kashmir.

Each piece is hand-spun, handwoven, and finely embroidered, crafted to wrap you in beauty and warmth. Varakara celebrates India’s artistry in a way that feels like an embrace: distinctive, vibrant, and made to be treasured.

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A warmth and softness unlike any other,

held within each thread.

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What We Stand For

  • Each shawl is a celebration of Kashmir’s long-standing weaving tradition, where techniques passed down through generations come to life. This commitment to authenticity ensures that every piece is meticulously crafted, reflecting the region's rich cultural heritage in every exquisite detail.

  • We only practice responsible sourcing, using the finest Changthangi goat wool, celebrated for its exquisite softness and fine thread diameter range of 12 to 16 microns. This exceptional wool is carefully selected to ensure our methods are ethical and sustainable. We strictly avoid materials from prohibited species, such as the Tibetan antelope.

  • Each Varakara shawl is a unique creation, ensuring that once it finds a home, it becomes a cherished treasure, never to be replicated. Designed to stand the test of time, they are made to be passed down through generations, carrying stories and memories.

  • Every shawl embodies the artistry and dedication of skilled artisans, taking up to four months to create. This commitment to craftsmanship ensures that each piece is not just a product, but a story woven in time.

  • Our shawls are designed with a cross-seasonal approach and are released in small batch drops that defy traditional seasonal trends. Whether it’s a summer breeze or winter’s chill, each piece is crafted to provide warmth and style year-round, ensuring you can embrace beauty no matter the season.